Gernika Basque Pub sits on the corner of the Basque district and Capitol Boulevard in Boise, Idaho. An authentic Basque bar with rough hewn cross beams and stucco walls, its mutton sandwiches and microbrews are popular with college students and trendy Boiseians alike. It is also an excellent example of the truly authentic.
Authenticity is what nowhere else has. It is unique and genuine. Other downtowns may have bars, they may have bars that serve identical food or have similar décor, but none will have an authentic Basque bar in a Basque district.
What if Bar Gernika franchised? They could recreate the same atmosphere and food, and could possibly be successful elsewhere, however, it would not have the same identity and sense of authenticity. It’s the same with any chain or franchise: the first Starbucks was authentic, but replicating it has made it one in thousands. An intelligent, place-conscientious entrepreneur could take the fundamentals that made Bar Gernika successful (oddly similar to the principles outlined here) and create authentic pocket ethnic experiences in other cities based on local cultural palates.
Successful neighborhoods, developments, business districts and businesses operate similarly. Authentic places are centers of communal affection and significance to local culture, centers of meaning, importance, memories and traditions. Not a wishy-washy emotional speculation, this affection represents brand loyalty, true market value and enduring economic significance—not something attributed to typical placeless developments.
Contrasting Boise commercial districts Bown Crossing with Hyde Park exemplify why authenticity is so important.
While progressing positively away from strip malls, blind subdivisions and placelessness, some new urbanist developments still fall short of authenticity. Bown Crossing characterizes these failings. It lacks true authenticity, not because it is a new development—I firmly believe new development can be authentic—but because Bown Crossing lacks any true identity, whether historic or crafted. It is like an urban amusement park, faux but not authentic and exhibiting many desirable place qualities; however it feels like a development still and at the end of the day, everyone will get in their cars and drive away. Hyde Park is truly authentic.
Hyde Park is the central commercial district for the trendy historic North End neighborhood in Boise. While not as polished in structure as Bown Crossing, Hyde Park is far more organic and engaging. A chain restaurant could fit snuggly into Bown Crossing; it would be rejected outright in Hyde Park. Starbucks would be idyllic in Bown Crossing; only a local coffee bar would fit into the fabric of Hyde Park.
Authenticity test:
where do you take visitors to your city?